Hello, 

I am Ankita, a UX Researcher and Service Designer who thrives at the intersection of human needs and digital systems.

I bring over 5 years of experience in UX research, with a background in UX and Business Analytics, helping teams translate messy realities into meaningful, confident solutions.

 

I shape digital experiences that feel human, where strategy meets culture and stories guide the craft.

I started in engineering, wandered into design, and stayed for the people. I am endlessly curious about how things work and how they feel to real humans.

Whether I am mapping systems, running research, or aligning teams; my focus is always on thoughtful decisions, care and better outcomes.​​

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Outside of work, I am deeply connected to art and culture, which continues to shape how I see and design the world.

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Ways we can work together

 

I work across different engagement models depending on the problem and context:

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• Embedded roles within product teams

• Longer-term collaborations

• Focused advisory conversations

• Project-based research and strategy

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I have worked with founders, consultancies and product teams navigating complexity, change and ambiguity. My work may involve research, service design, workshop facilitation, or helping teams make sense of critical moments.

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My approach draws from UX research, service design and strategy, with a focus on clarity, alignment and meaningful next steps in real systems.

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🔗  Explore advisory sessions

 

Beyond UX research and strategy, I am someone who lives life with her senses wide open. I draw when words are not enough. I write when my mind needs clearing. I dance to feel grounded. I play handpan to feel free. I find meaning in little rituals like lighting a candle before I work, watching shadows move across the wall, making space for silence after long conversations.

I grew up surrounded by stories, colour and contradiction. That taught me how to listen with empathy, hold space for nuance, and move between logic and emotion without losing either.

People often tell me I bring calm and softness to complex conversations. I think that comes from caring deeply about people, fairness, and creating work that feels considered rather than rushed.

I paint soulful women and nature, create meditative sound–visual loops, and reflect on emotions, mental health and the quiet strength within.
Often, you will find me under the sun with a notebook, letting thoughts wander and take form.

I design with intention, listen deeply and build for meaningful impact, because how we show up shapes what we create.

Let’s build what actually matters with people at the centre.​​

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I also run a reflective practice called Happiness Soul, exploring art, presence and human connection.