top of page
The platform lacked a unified system, with workflows fragmented across tools and no single source of truth, leaving users without visibility and dropping off during onboarding.
I led end-to-end research and service design to unify the ecosystem into a single platform for lenders and borrowers.
Onboarding reduced from 7-8 days to 90 minutes, task completion improved by 29 percentage points, and SUS increased from 56 to 82.
Curious for more?
Here are a few other case studies you might find interesting.
bottom of page